Skills: Web Analysis
Key Roles and Responsibilities:
•
Managing and optimizing web-presence
for conversion, including landing-page and app store strategy and optimization
•
Developing, managing and
execute strategies that help convert prospects into customers (Online
Acquisition Paid & Search, Organic Social)
•
Work with cross-functional
teams, such as: Product, Software Development and Design
•
Implement and constantly
improve quality and velocity of A/B testing efforts
•
Deliver web initiatives
against measurable KPIs
•
Leverage supports tools 3rd
party tools such as AEM (Adobe Experience Manager), WordPress, Adobe Analytics
and Heat mapping tools
•
Manage multiple optimization
projects at a time in a fast-paced, intense, results-oriented environment
•
Demonstrate ownership of data
integrity; Ensure that it supports the analysis and recommendations being
proposed
•
Stay apprised of best
practices in analysis, testing and optimization; utilizing them in your work
and disseminating them across the organization
•
Summarize weekly test result
findings and communicate actionable recommendations to stakeholders
Notice Period: 15 Days
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