Implement and manage day-to-day programmatic buys in Amazon DSP in
a self-service manner. Includes, but not limited to, setting bid strategies,
performance monitoring,
identifying, and implementing optimizations (by target audience,
content, geographic area,
etc.), providing proactive recommendations and program insights.
Deliver actionable audience and optimization based insights at
agreed-upon cadence.
Work closely with agency teams to provide insights and recommendations
that align with,
or enhance, strategy/business goals.
Understand performance objectives and KPIs and develop successful
programmatic
strategies.
Proactively learn advanced trading and optimization techniques
across all preferred
platforms.
Strictly adhere to agreed quality and delivery timelines.
Desired Competencies/Experience:
Minimum 3 years of experience in managing programmatic campaigns
for large clients.
Hands-on experience using DSPs to build and optimize campaigns
across various
inventory for large-scale clients. Preferred experience with
Google platforms.
General troubleshooting skills and strong attention to detail.
Working knowledge of digital marketing: display, video, social and
marketing analytics.
Proven technical and analytical aptitude, with a curiosity for
testing and innovation.
Proficient in Excel, with demonstrated ability to organize and
consolidate multiple data sources for analysis.
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